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8 slides dans Before / After Transformation
Slide 1 · UX Case Study
UX Case Study 10 Years of UI: How Airbnb Evolved. A masterclass in moving from a utility-driven search engine to an inspiration-led travel platform. John Doe Swipe
Slide 2 · The Utility Era
[ CIRCA 2015 ] The Utility Era Focus was purely functional. Notice the large, clunky search elements, dense copy, and small, boxed-in photography. It felt like a standard booking engine. John Doe
Slide 3 · The Transitional Phase
[ CIRCA 2018 ] The Transitional Phase Cleaning up the grid. Photography begins to take more space, but the interface remains heavily reliant on traditional navigation elements and strict filtering. John Doe
Slide 4 · Nearing the Pivot
[ CIRCA 2021 ] Nearing the Pivot Search still dominates the hero section, demanding to know "Where are you going?". But the layout becomes noticeably cleaner, airier, and more modern. John Doe
Slide 5 · The Category Revolution
[ 2023—PRESENT ] The Category Revolution The monumental shift. Airbnb stopped asking where you want to go, and started asking what you want to experience. Inspiration over utility. Category-Led Discovery John Doe
Slide 6 · Immersive Photography
[ 2023—PRESENT ] Immersive Photography The UI steps out of the way. Edge-to-edge, high-resolution property cards do the heavy lifting. Less reading, more visual dreaming. Visuals > Text John Doe
Slide 7 · Simplifying the Complex
[ 2023—PRESENT ] Simplifying the Complex The massive, intimidating search block is reduced to a compact, floating pill. Cognitive load is drastically lowered, improving momentum. Compact Search Pill John Doe
Slide 8 · The Core Takeaway
The Core Takeaway Design evolution isn't just about aesthetics. It's about reducing cognitive load and inspiring the user. Follow for more UX deep dives John Doe